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This is largely credited to a rise in global wealth, liberalization of international airspace, cheaper flights and the use of the Internet as a travel tool. The growth of the middle class and increased disposable income is fuelling an upswing in global travel as people move from fulfilling basic needs to more aspirational goals such as creating unforgettable memories and life-enriching experiences. One of the “biggest hurdles” for the hotel giant behind Holiday Inn and Crowne Plaza is customers don’t realise its 17 brands are connected, says vice-president of masterbrand strategy Connor Smith.…

